Press Release
China CITIC Bank International to launch new logo for unified CITIC brand image
New vision of “Agile. Professional. Simple.” paves way to next centenary journey
(Hong Kong: 21 December 2022) China CITIC Bank International Limited (“CNCBI”) today announces a brand refresh plan aimed at further aligning its brand image with parent bank China CITIC Bank Corporation Limited (“CNCB”). CNCBI, on the back of a heritage spanning 100 years, will embark on a new centenary journey with a new logo and new vision of “Agile. Professional. Simple.” in a move to become an outstanding bank with increased professional capabilities for further success.
New logo to unleash CITIC synergy
Mr Bi Mingqiang, President and Chief Executive Officer, CNCBI, says, “The year 2022 marks the 100th anniversary of CNCBI. The launch of our brand refresh plan at this memorable moment carries a special meaning. Our new logo signifies a more unified brand image with parent bank and symbolises that CNCBI has fully integrated into the CITIC Group ecosystem. CNCBI will continue to collaborate proactively with other Group companies, playing to the strength of the synergy between CNCBI and CITIC Group as well as CNCB.”
CNCBI's new logo incorporates a circular frame and adopts the emblem of the CITIC Group and the CNCB logo, which is an amalgamation of the English capital letters CITIC. The emblem also emulates a pair of open doors at the centre and a pair of open windows on the sides, which denote CITIC Group members' significant role in China's opening-up. The new logo uses CNCB's Chinese and English fonts in black.
CNCBI is looking to update its logo by several phases within a year. The new logo has been launched on the rooftop of Dorset House in Quarry Bay as a new icon along the Hong Kong's skyline. Logo at CNCBI branches and on collaterals will be updated gradually in 2023. Customer service will not be affected and bank account numbers will remain unchanged. Existing passbooks, chequebooks, ATM cards, credit cards and / or documents of CNCBI kept by the customers will remain effective until they need to be replaced.
New vision, mission and core values to kick off next centenary journey
Geared for new opportunities ahead, CNCBI has also repositioned its vision, mission and core values.
New vision: “Agile. Professional. Simple.”
Mr Bi continues, “In response to the fast-changing operating environment in recent years, CNCBI implemented an Agile Culture Transformation and reaped preliminary results. We are adopting a new vision of 'Agile. Professional. Simple.', utilising our professional capabilities to provide customers with simple and accommodating products and services that allow customers to manage their banking needs with ease and peace of mind.”
Accentuating parent bank's mission
CNCBI aligns with parent bank CNCB's mission and is looking to “create value for customers, seek happiness for employees, make profit for shareholders, perform responsibility for society” in adherence to CNCBI's original aspirations to be accountable to stakeholders, create value, and give back to community through professional services.
4C strategies underscore core values
Meanwhile, CNCBI will continue its 4C strategies and promote “Culture”, “Customer”, “Collaboration” and “Cyberspace” as the core values and code of conduct for all management staff and employees along CNCBI's development.
Looking ahead, Mr Bi notes, “Located within the Greater Bay Area and on the back of the enormous mainland China market, CNCBI sees great prospects and ample opportunities. In line with our current strategies with aid from the power of financial technology and full integration into the CITIC Group ecosystem, CNCBI is set to grow into an outstanding bank that possesses professional capabilities to succeed and to create a brighter new century together with our customers, staff and community.”
Photo 1:
Mr Bi Mingqiang, President and Chief Executive Officer, China CITIC Bank International, says that CNCBI's new logo symbolises its full integration into the CITIC Group ecosystem while CNCBI is looking to become an outstanding bank that possesses professional capabilities to succeed in line with a new vision of “Agile. Professional. Simple.”
Photo 2:
China CITIC Bank International announces a brand refresh plan and will replace its logo by several phases within a year
China CITIC Bank International Limited
China CITIC Bank International Limited (“CNCBI”), a major offshore platform of commercial banking business of the CITIC Group, is 75%-owned by CITIC International Financial Holdings Limited (“CIFH”), which in turn is a wholly-owned subsidiary of China CITIC Bank Corporation Limited (“CNCB”).
China CITIC Bank International's footprint in Greater China includes 24 branches and two business banking centres in Hong Kong, as well as presence in Beijing, Shanghai, Shenzhen and Macau, and overseas branches in New York, Los Angeles and Singapore.
Across a century, China CITIC Bank International has grown together with its employees, customers and partners since 1922 and will continue to move towards its vision of “Agile. Professional. Simple.” in adherence to the 4C (Culture, Customer, Collaboration, Cyberspace) core values while driving actively its missions to “create value for customers, seek happiness for employees, make profit for shareholders, perform responsibility for society”.
More information about China CITIC Bank International can be found on its website at www.cncbinternational.com.
新聞稿
中信銀行(國際)換新標識 展現中信品牌統一形象
以「敏捷 專業 化繁為簡」開展新百年征程
（2022年12月21日香港訊）中信銀行(國際)有限公司（「信銀國際」）宣佈換標計劃，進一步與母行中信銀行股份有限公司（「中信銀行」）展現一體化的品牌形象。擁有百年歷史的中信銀行(國際)將以新標識開展新百年，並以「敏捷 專業 化繁為簡」為願景，致力成為一家以專業能力制勝的優秀銀行。
新標識發揮中信聯動力
中信銀行(國際)行長兼行政總裁畢明強先生表示：「2022年為中信銀行(國際)100周年誌慶，本行在此富紀念性的時刻推出換標計劃，別具意義。新標識體現與母行更加一致的企業形象，象徵本行全面融入中信集團的生態體系，未來將繼續與集團成員積極聯動，全面發揮與中信集團及中信銀行的協同效用。」
新標識增加外圓環，進一步與中信集團徽標及中信銀行行徽一致，由CITIC英文大寫字母組成，正圓形包含中間像兩扇徐徐開啟的大門以及兩邊如打開的窗戶，象徵中信集團成員是中國對外開放的重要窗口；新標識同時採用中信銀行的中英文黑色字體。
中信銀行(國際)將於一年內分階段換標，鰂魚涌多盛大廈樓頂的標識已率先亮相，成為香港天際線的新地標。分行及各項印製品會於2023年內逐步更換標識，客戶服務不會受換標影響，銀行戶口號碼將維持不變，客戶持有本行的任何存摺、支票、自動櫃員機提款卡、信用卡及／或銀行文件，將仍然有效直至需要更換為止。
重新定位願景、使命、核心價值 開啟新百年征程
在迎接新百年嶄新機遇之際，中信銀行(國際)亦對願景、使命及核心價值重新定位。
新願景：「敏捷 專業 化繁為簡」
畢明強先生續指：「面對近年快速轉變的經營環境，中信銀行(國際)推動敏捷文化轉型，取得初步成效。我們將以『敏捷 專業 化繁為簡』為願景，用我們的專業能力為客戶提供使用簡單、適合需要的產品和服務，讓客戶更加安心、放心地辦理銀行業務。」
秉承母行使命
中信銀行(國際)與母行一脈相連，將同樣以「為客戶謀價值，為員工謀幸福，為股東謀效益，為社會盡責任」為使命，秉承本行通過專業服務對持份者負責、創造價值，同時回報社會的初心。
4C戰略體現核心價值
同時，本行將繼續推行4C發展戰略，以「文化為本（Culture）、客戶為尊（Customer）、多方聯動（Collaboration）、科技引領（Cyberspace）」作為發展過程中全體管理層和員工的核心價值和行為準則。
畢明強先生展望未來說：「中信銀行(國際)身處粵港澳大灣區，依託中國內地大市場，前景廣闊，機遇無限。按照既定的戰略，借助金融科技的力量，通過全面融入中信集團的生態體系，我們有信心成為一家以專業能力制勝的優秀銀行，與客戶、員工、社會一同創造更美好的新百年。」
資料圖片一：
中信銀行(國際)行長兼行政總裁畢明強先生表示，中信銀行(國際)新標識象徵本行全面融入中信集團的生態體系，將以「敏捷 專業 化繁為簡」為願景，致力成為一家以專業能力制勝的優秀銀行。
資料圖片二：
中信銀行(國際)宣佈推行換標計劃，將於一年內分階段換標。
中信銀行(國際)有限公司
中信銀行(國際)有限公司（「信銀國際」）是中信集團境外商業銀行業務主要平台，由中信銀行股份有限公司（「中信銀行」）全資子公司中信國際金融控股有限公司（「中信國金」）持有75% 股份。
中信銀行(國際)網絡遍布大中華，包括香港的24家分行及2家商務理財中心，以及北京、上海、深圳及澳門的網點，另外於紐約、洛杉磯及新加坡設有海外分行。
自1922年起，中信銀行(國際)與員工、客戶及夥伴一同成長，跨越一個世紀。未來將繼續以「敏捷 專業 化繁為簡」為願景，堅持「文化為本（Culture）、客戶為尊（Customer）、多方聯動（Collaboration）、科技引領（Cyberspace）」4C核心價值，積極踐行「為客戶謀價值，為員工謀幸福，為股東謀效益，為社會盡責任」的企業使命。
有關中信銀行(國際)的進一步資料，請瀏覽 www.cncbinternational.com.